Benson Theatre
Omaha, NE
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Involvement
Logo Design
Branding Direction
Print Design
Digital Creative Direction
User Experience Design
Web Design & Development
Responsive Design[/vc_column_text][/vc_column][vc_column width=”7/12″][vc_column_text css=”.vc_custom_1512534916143{margin-bottom: 0px !important;}”]Resurrected by a consortium headed by Amy Ryan, Benson Theatre and it’s interim subsidiary B Side offers an event venue that can be booked for workshops, seminars, networking events, forums, fundraisers, creative performances, receptions and private events.
Milk & Sugar Design was commissioned to create the branding and all supporting print materials, event materials and website of Benson Theatre.[/vc_column_text][/vc_column][vc_column width=”1/12″][/vc_column][/mk_page_section][mk_page_section bg_color=”#efeeea” bg_stretch=”true” video_opacity=”1″ min_height=”0″ full_width=”true” padding_top=”100″ padding_bottom=”70″ sidebar=”sidebar-1″][vc_column][mk_fullwidth_slideshow padding=”0″ images=”408,409,407,412,410″ pause_on_hover=”true”][/vc_column][/mk_page_section][mk_page_section bg_stretch=”true” video_opacity=”1″ min_height=”0″ full_width=”true” padding_top=”100″ padding_bottom=”100″ sidebar=”sidebar-1″][vc_column width=”2/12″][/vc_column][vc_column width=”8/12″][vc_column_text align=”center” margin_bottom=”50″ css=”.vc_custom_1512534961948{margin-bottom: 0px !important;}”]
Logo and Stationery Design
[/vc_column_text][vc_column_text margin_bottom=”50″ css=”.vc_custom_1512535481164{margin-bottom: 0px !important;}”]The voice of Benson Theatre was stated as “contemporary 20’s” and this should be reflected in it’s branding and identity. The two fonts LHF Gloria and Futura Light perfectly demonstrate the connection of traditional 20’s style and modern contemporary typefaces. The graphical symbol represents two spotlights showing crossing in a constructivism manner.
[/vc_column_text][/vc_column][vc_column width=”2/12″][/vc_column][/mk_page_section][mk_page_section bg_color=”#efeeea” bg_stretch=”true” video_opacity=”1″ min_height=”0″ full_width=”true” padding_top=”100″ padding_bottom=”70″ sidebar=”sidebar-1″][vc_column][mk_fullwidth_slideshow padding=”0″ images=”415,414″ pause_on_hover=”true”][/vc_column][/mk_page_section][mk_page_section bg_stretch=”true” video_opacity=”1″ min_height=”0″ full_width=”true” padding_top=”100″ padding_bottom=”100″ sidebar=”sidebar-1″][vc_column width=”2/12″][/vc_column][vc_column width=”8/12″][vc_column_text align=”center” margin_bottom=”50″ css=”.vc_custom_1512535494627{margin-bottom: 0px !important;}”]Brochure Design
[/vc_column_text][vc_column_text margin_bottom=”50″ css=”.vc_custom_1512535929534{margin-bottom: 0px !important;}”]While remaining on brand, a brochure was designed to promote Benson Theatre and B Side while Benson Theatre is under construction. It is intended to serve as their main point of promotion until the theatre is complete.
[/vc_column_text][/vc_column][vc_column width=”2/12″][/vc_column][/mk_page_section][mk_page_section bg_color=”#efeeea” bg_stretch=”true” video_opacity=”1″ min_height=”0″ full_width=”true” padding_top=”100″ padding_bottom=”70″ sidebar=”sidebar-1″][vc_column][mk_laptop_slideshow images=”421,423,424″ slideshow_speed=”4000″ pause_on_hover=”true”][/vc_column][/mk_page_section][mk_page_section bg_stretch=”true” video_opacity=”1″ min_height=”0″ full_width=”true” padding_top=”100″ padding_bottom=”100″ sidebar=”sidebar-1″][vc_column width=”2/12″][/vc_column][vc_column width=”8/12″][vc_column_text align=”center” margin_bottom=”50″ css=”.vc_custom_1512252376734{margin-bottom: 0px !important;}”]Website Design
[/vc_column_text][vc_column_text margin_bottom=”50″ css=”.vc_custom_1512536123091{margin-bottom: 0px !important;}”]Carrying the branding through their website was important. Although the website started off basic with a few functional widget requirements, long term plans require a robust and up to date platform that can be updated by the staff at any time. The website is created responsive within WordPress and pin-pointed SEO or optimum search-ability.
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